Telegraph Hill Partners Raises $525MM Fifth Fund for New Life Science and Healthcare Investments

Serial entrepreneurs turn investors, Two Small Fish Ventures is founded by myself and my husband Allen Lau, CEO and co-founder of Wattpad. We want to leverage our experience in building large scale network effect base companies to help other entrepreneurs to build the next big thing. Under Anthony’s leadership, Globalive has received numerous best-in-business awards, including the top ranking on PROFIT magazine’s list of Canada’s 100 fastest growing companies. In 2007, Anthony founded the SHAMBA foundation, a charity that assists other not-for-profit entities with fundraising and organizational efforts. Ozge has a combined experience in entrepreneurship and academics.

In total, the fantasy sports market is estimated to be worth $7.22 billion with fantasy football the favorite game among players, according to the Fantasy Sports and Gaming Association. Brian Hammers - head of production - 15 years experience in content and marketing production and has worked with major brands such as Chevron, Fox as well as celebrities such as Zac Efron. Katie Warner - head of travel/co-founder - A former assistant attorney general to the state of Texas who started a travel agency eight years ago where she saw 120% annual growth rate year after year with almost no marketing. Luxury Travel Hackers puts together travel recommendations for millennials using social media and video content made with influencers and make trips bookable via social channels. The first step is creating top-notch content that engages readers.

And it was interesting, I think initially I was extremely excited about the prospect of being part of a much larger organization, that had much higher revenues and much larger budget. And I didn’t expect how quickly … I feel like day one, post-acquisition all of a sudden, the speed at which we were running, everything came to a halt. And all of a sudden my calendar was full of just meetings with lots of people back to back. Sarah was previously a Founding Partner at LAUNCH, which created cult-favorite brands such as M.Gemi, Rockets of Awesome and more. Prior to LAUNCH, Sarah was also the CEO and Co-founder of Snapette, the largest mobile platform for local fashion shopping, that she sold to PriceGrabber in 2013.

And whether it’s customer acquisition cost or cost per acquired customer, ultimately, that doesn’t give you the full picture. That just tells you that you were able to have a clever ad and maybe you have attracted startup studio efrox someone to make that first purchase. But it’s certainly a lot cheaper to have your customer purchase again and repeat with you than having to go out into the market and pay for a brand new customer.

I loved my work a lot but I think I just needed to find more meaning in it if it was going to take up so many hours of my day and taking away from my child. I think it was hard going from also this small, mobile startup where Apple would make an announcement about the newest feature and then I would get together with my team and our engineers and really think about like, “Oh, how can we integrate this? How can really use this to push our product forward?

Grounded in the customer mindset, I built on this powerful knowledge to successfully bring hundreds of products and services to market, capture market share and realize continuous and sustainable growth. So, Blueland is a consumer products company, we are on a mission to eliminate single use plastic packaging. And so, the first set of products that we launched, when we launched about a year ago were a set of cleaning sprays and hand soap. And at the end of a few minutes, you have a full bottle of hand soap or cleaning spray. Instagram has been an invaluable channel for us, especially on the organic side.

Next is leveraging the content across multiple platforms and finding ways to monetize each product. Strategies can be improved by strong social, mobile and search strategies. As the Director of Marketing & Analytics for the Web at Media Force, I lead a team responsible for architecting and supporting integrated end to end online marketing solutions and web analytics. Incorporating unique approach empowered decision making for Media Force's multi-million dollar clients to be driven by Voice of the Customer while balancing Outcomes for businesses.

I think it’s hard to draw that line in the sand, for sure. I think an important metric or area of metrics to look at certainly are around retention and repeat. Because ultimately there is a lot of focus, especially in D2C, on acquisition.